Cappucino Now Branding
Cappuccino Now, formerly Cappuccino Catering, came to 16toads Design with an idea - and a non-existent budget. Having worked with the owner of CappNow for a number of years, 16toads agreed to help create an identity and marketing solution for CappNow in exchange for creative control. The result of this project is a beautifully integrated branding/marketing package that included logo design, business card, promotional box, splash page, and a web site. Idea and Solution Cappuccino Now was starting from scratch. How do you improve on a concept? After lengthy consultation and brainstorming with my client, we set about improving upon the best ideas. The logo was the first project. The idea of "Now" was appealing because it reflected my client's personality and is - of course - immediate and assertive. 16toads settled on an artsy/retro illustrative look with a minimal-but-bold color palette, wrote a few colorful paragraphs, and was off to the races ... Business card, promotional box, and web site. Results
This project was abandoned by the client, due to budgetary constraints, shortly after the web site development had been completed. Consequently, the web site never launched.
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