Partnering with an efficient, talented designer director who can work hand-in-hand with your marketing and development teams when you need him most is worth his weight in gold.

The question isn’t whether or not design can help improve your startup, company, or product. Of course, it can. The question is: What does a design director actually do? A design director's job is to assist you in developing and implementing design-appropriate strategic solutions. In other words, I collaborate with you and your team to create a road-map your team can follow to achieve your creative vision. Over the course of my career, I’ve encountered few companies who could keep a talented design director busy 40 hours per week for 52 weeks.

A design solution is a strategic investment. It doesn’t require constant attention or incessant tweaking. Design is meant to evolve over time. It requires making smart decisions based on current needs or research, then making adjustments after you’ve given those changes time to gel or when a special circumstance necessitates a new approach, like a new product launch or a seasonal campaign push.

There is no “right” solution, only smart approaches.

University of Colorado, INSTAAR 

University of Colorado, INSTAAR 


My name is Paul Burton and 16toads is my UI/UX design studio and web consultancy. I’ve worked closely with many companies over the past twenty years helping them improve and transform their customer’s online experience through design — From marketing site design to interaction design and web animations to HTML email marketing, internal workflow and content strategy. 

I realize that potential clients have a multitude of choices when it comes to finding the "right" designer or design studio for their project(s). I also understand that value is a balance between price, quality, and service. And I believe you will find my approach to be a refreshing departure from other independent web consultants. My job is to make your life easier.

So, what do I charge? I’m happy you asked.