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Tuesday, January 06, 2009

TurboToad Pro Kicks Ass

Visit TurboToad Pro Email Marketing just got even easier. It’s been a long time coming, but we’ve completed a major overhaul of our flagship email marketing tool, TurboToad Pro. We’ve drastically improved everything from our reporting tools to list management and the content editor. Not to mention, we’ve also completely redesigned and improved the TurboToad Pro web site.

What’s New in TurboToad Pro?

  • All new, but familiar, interface.
  • The Control Panel Snapshot now features a new opens and clicks over time chart right at the top of the page.
  • Campaign Reporting has been completely overhauled.  TTP now makes it much easier to see how your campaign is performing at a glance in the new snapshot, with a cool new opens and clicks over time chart (the reload button junkies will love it), more emphasis on the numbers that count, and even the 5 most popular links in your campaign.
  • Subscriber List Management has been drastically improved. The new list management interface makes it much easier to see any new subscribers that have joined your list at a glance. You can now add or remove subscribers with a single click, and each of the main list management features have been logically grouped together in a new sidebar design.
  • You can now access the Subscriber Snapshot from any report for any campaign to quickly see how that subscriber has interacted with that campaign. With a single click you can dig into your lifetime history with that subscriber.
  • We’ve cleaned up Link Activity by combining the chart and data into a single report. This makes it much easier to scan, especially for those campaigns with lots of links. Key details around click activity are also highlighted at the top of the report.
  • We’ve made some big improvements to the Recipient Activity report. At a glance you can see the break-up of how different subscribers have interacted with your email. You can now search across all recipients instead of having to pick a category first. Paging between results and exporting have also been improved.
  • New design options.
  • Same ease-of-use.

TurboToad Pro redefines email marketing and makes it super easy for non-technical users to look like email marketing rock stars.

No other solution makes it as easy to look good to your clients and customers.

Posted by 16toads on 01/06/09 at 08:34 PM in Company NewsIndustry News • (1) Comments
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