Our pals, Reinarz and Associates, asked us if we'd be interested in designing a series of icons to brand an online newlsetter called the Fund Investor's Classroom.
We came up with a series of digitally rendered custom icons with a "retro" feel. Our thought was that most financial web sites have snazzy techno-inspired designs and we wanted to portray the editor exactly as he had been described to us ... "he is an old-school investment strategist". Turns out Mr. Loth loved the ideas and our executions.
Logo Design, Custom Illustration, Concepts